It’s so easy to create information products that you can sell for $7, $27 or even $97 that it’s laughable. Everyone should create their product, and I don’t know why so many people who do internet marketing don’t have one.
I actually have a “product idea generator” checklist I use to create products on demand. When I use this checklist in combination with a very specific outline I’ve developed, I’m knocking out products in as little as one day – or in some cases a few hours.
One of my favorite products to create is a “Done For You” product. These can include website templates, squeeze pages designed to get people to sign up for your lists, or so on. The idea here is to create something that is a push button solution.
How easy is this? Hire a few freelancers to do some graphic design and web design for you, get an article writer to create some content for cheap, and then in a week you have a complete product you can package and sell.
Too much work? Okay, how about this. On my book shelf I have a whole bunch of “self help” books. If I wanted to enter the self-help market, here’s what I’d do. First, I’d pick a sub niche, so there wouldn’t be much competition.
Then I’d find every author on amazon who has a book written related to that topic. Then, I’d just get their contact information and call them up on the phone. I’d present them with my business plan on how I’d like to do some teleseminars with them, and then give them a portion of the sales.
Get nine experts together, and now you don’t just have a teleseminar – you have a full fledged course. Hire a transcriptionist, and convert the calls into an ebook. Or better yet, have someone make power point videos out of the calls, so now you have a “video course”.
Then, when you sell them this the course, when they are checking out offer them a two month free subscription to your membership site. That’s another instant product you’ve created. The great thing about doing this is that you don’t even have to have any content in your membership site yet. Just get them to sign up, and then afterwards, create the content. If they stay around for two months, then start billing them.
If you’ve built up an email list, offer a private, 30 minute consultation for $50. Instant service. Then, get permission to record the call, bundle a bunch of the calls up together, and sell that as a product. Instant product.
I have a list of 27 product idea generators that I always look at when I decide I want to create a product. You should develop your own list as well. Just look around and see what the big boys are doing, and take notes of the different types of products they are offering.
