Images are essential in making the online website design and web pages visually appealing and attractive to the users.
However, posting large images with high pixels, on the other hand, can slow down the loading speed of your website, which may result in a bad user experience.
So, what is the solution for utilising the images to create the best website design while taking care of SEO rankings? The answer is image optimisation and compression, which you can do manually or talk to your WordPress hosting provider in India.
So, in this article, let’s learn four easy ways to optimise WordPress images for maintaining high-quality visuals and faster loading speed.
4 Easy Ways To Optimise Images In WordPress
- Opt for Image Compression Plugins
When it comes to optimising images on your WordPress site, image compression plays a big role. It helps reduce the file size of images while maintaining their quality. To easily implement image compression in WordPress, you can consider using plugins. Here are a couple of choices;
- Smush Image Compression and Optimisation: Smush is a user-friendly plugin that automatically compresses and optimises images whenever you upload them to your media library. It offers both lossy compression options, allowing you to strike the correct balance between image quality and file size reduction.
- ShortPixel Image Optimiser: Another excellent plugin is ShortPixel, which provides robust image optimisation features. It supports image formats like JPEG, PNG, GIF and WebP. Additionally, it offers a bulk optimisation feature for existing images in your media library.
- Select the Appropriate Image Format
The choice of image format can impact your website’s loading speed and overall performance in WordPress. Here are the primary image formats you’ll work with:
- JPEG: JPEG (Joint Photographic Experts Group) is commonly used for photographs and images with colour variations. It provides compression with minimal loss of quality.
- PNG: Also known as Portable Network Graphics, it is a format for images that require transparency or higher image quality. Although PNG files tend to have a file size compared to JPEGs, they offer compression, which makes them perfect for graphics and logos.
- WebP: It is an image format that brings together compression and quality. Most modern browsers support it and can significantly reduce image file sizes.
- Resise Images for Web
One common mistake encountered in WordPress is uploading images at larger dimensions to design a website than needed, significantly impacting page loading times. To optimise your images further, resise them to fit the dimensions before uploading them.
There are tools for resising images, such as Adobe Photoshop, GIMP or even online platforms like Canva. Aim for dimensions that align with your website’s layout while avoiding unnecessary pixel bloat.
- Enable Lazy Loading
Enabling lazy loading is another technique that can significantly improve your website’s loading speed. Lazy loading delays image loading until they become visible within the user’s viewport.
It means that images lower down on a page won’t load until the user scrolls towards them.
Optimising images in WordPress to maintain the best website design by maintaining quality and website performance by taking care of image loading time.
However, by these four easy methods – you can strike the right balance between site speed and image quality.
Or you can invest in reliable website design services to design your website, which will be a win-win for your audience and online presence.