NEW YORK, Sept. 29, 2020 /PRNewswire/ — Criteo S.A. (NASDAQ: CRTO), the global technologies organization powering the world’s entrepreneurs with dependable and impactful advertising and marketing, these days announced it was regarded as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a investigate report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt.
The Gartner Magic Quadrant for Ad Tech evaluates technological innovation suppliers for taking care of electronic advertising and marketing throughout channels, which include screen, video, over-the-top/linked Tv set (OTT/CTV), cellular, social and research. According to the report, “Challengers in this Magic Quadrant conduct as nicely as (or improved than) Leaders but are inclined to focus additional narrowly on sure channels, methods or nonenterprise consumer profiles. Challengers are positioned shut to the Leaders Quadrant and, in quite a few cases, their specialization is an edge to some buyers.”
“We’re pleased to be acknowledged by Gartner in this report. Before this yr, we have been recognized by IDC as the main independent AdTech enterprise,” reported Todd Parsons, Main Product or service Officer, Criteo.
In accordance to the report “Gartner defines the Advert Tech market as know-how for managing electronic advertising and marketing throughout channels, together with display screen, movie, over-the-top rated/connected Tv set (OTT/CTV), cellular, social and look for with capabilities for: concentrating on, marketing campaign design and style, media buying, evaluation, optimization and automation.”
What Criteo clientele say on Gartner Peer Insights
Criteo has an all round score of 4.7 out of 5 by end users in the Ad Tech marketplace as of 28 September 2020, dependent on 32 testimonials in the very last 12 months.
The Gartner Magic Quadrant for Ad Tech report was printed on the 21stSeptember 2020. Gartner subscribers can accessibility it in this article (paywall, reference G00451404).
See our consider on this report in this website article.
Disclaimer
Gartner does not endorse any vendor, product or service or provider depicted in its investigation publications, and does not recommend technological innovation customers to select only individuals vendors with the best scores or other designation. Gartner investigate publications consist of the viewpoints of Gartner’s exploration business and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this exploration, like any warranties of merchantability or fitness for a certain purpose.
Gartner Peer Insights critiques represent the subjective opinions of individual stop consumers centered on their individual experiences and do not characterize the sights of Gartner or its affiliates.
About Criteo
Criteo (NASDAQ: CRTO) is the international know-how firm powering the world’s entrepreneurs with trusted and impactful promoting. 2,700 Criteo team members associate with around 20,000 buyers and 1000’s of publishers all-around the world to provide successful promoting throughout all channels, by making use of innovative machine mastering to unparalleled facts sets. Criteo empowers businesses of all measurements with the know-how they need to improved know and provide their clients. For extra information, remember to stop by www.criteo.com or stick to us on @criteo.
Contacts
Criteo General public Relations
Jessica Meyers, Director, PR, Americas, [email protected]
Criteo Trader Relations
Edouard Lassalle, VP, Head of IR, [email protected]
Source Criteo S.A.
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